Bounce Rate Calculator

Bounce rate is the percentage of visits where only the first page was viewed and no further clicks or scrolling to other areas of the website occurred. This calculator allows you to calculate this value based on two numbers. Enter the total number of visits, and the number of visits where only a single page was viewed to get the bounce rate, corresponding interaction rate, and the number of visits that detailed looked at content on the landing page.

The tool also supports the inverse function. If you leave one of the three fields blank, the tool will calculate the value based on the remaining two numbers so that you can understand what a particular target bounce rate means for your given traffic.

What is the bounce rate?

A bounce is a session in which only one page is visited. This happens when someone visits a website, reads or looks at one page and then leaves the site without going to other areas of it. The bounce rate is calculated by dividing the number of single-page sessions by the total number of sessions and expressing that as a percentage.

This is an indicator of interactions and not a definitive measure. A high value could mean that the page does not meet the needs of visitors or it could also mean that visitors found the answers they were looking for on this page and therefore had no reason to click through. Please interpret the value in the context of the purpose of the page.

Here's how to use this calculator.

Please select whether the measurement is for a website or email sending. The labels will change depending on your selection. For a website, please enter the total sessions and number of one-page sessions. For emails, please enter the emails sent and the number of emails that bounced. After entering, the bounce rate will be displayed next to the engagement metrics and the number of engaged visitors.

Enable the benchmark options to compare results with a set goal. The panel will show differences to see if the result is above or below target. If one field is left blank, then that value will be calculated. By entering bounce rate and visitors, a tool calculates the third value.

Formula for calculating bounce rate:

For website traffic, single-page sessions are divided by the total number of sessions and multiplied by 100.

Let's say a particular branch had 2,000 sessions last week of which 400 visitors only viewed one page and then left the website. The bounce rate would be as follows:

The engagement rate is the proportion of remaining visits. This means it's the percentage of visitors who didn't just visit one page and leave the site.

So, for a particular business, 80 percent of sessions are in the engagement state. The following table shows the individual input parameters and their corresponding values for this example.

Website bounce rate and email bounce rate

The term "bounce" is used in two different contexts, but the meanings are not identical. A bounce on a website refers to a single page view session. An email bounce means that an email did not arrive in the recipient's inbox. This can happen due to temporary issues such as a full mailbox (soft bounce) or invalid addresses (hard bounce).

The calculation method is the same in both cases: the number of bounces is divided by the total number. This tool therefore takes into account both scenarios. Switching the mode above will also change the labels on the fields. A healthy email program should have a low hard bounce rate, ideally below two percent. Email service providers check this value to decide where emails are delivered.

What is an acceptable bounce rate?

There is no one target for all situations. It depends on the type of site and industry. Blog posts or news articles can have a high bounce rate but still serve their purpose. A sales funnel, however, expects visitors to click through. Use these values as rough guidelines and continually monitor trends in your own business.

When you look at different types of websites, the bounce rate for e-commerce sites is typically between 20% and 45%, while it's between 35% and 60% for content or blog pages. For lead generation or service pages, it's between 10% and 30%. Landing pages that are focused on a specific action can still have good conversion rates despite having a much higher bounce rate.

Dropout rate, exit rate and engagement rate

These three metrics are often confused. The bounce rate captures sessions that start and end on the same page. The exit rate captures the percentage of visitors who leave a particular page, regardless of whether they have visited other pages before or not. This metric answers the question where exactly did the user end their session?

Another aspect that newer analysis tools are emphasizing is the engagement rate, which measures the percentage of sessions in which an interaction took place and increases as bounce rates decrease. By combining these two metrics, you can assess a page without relying on one value alone. Even if there's a high bounce rate for a page, the remaining visitors may be successfully converting.

How to reduce high bounce rate

Start with speed. Sites that take three seconds or more to load lose visitors before content is even visible. This is especially true for mobile devices. Compress images, use caching and simplify scripts to gain those milliseconds.

Tailor the page to its purpose of attracting visitors. Start with clear headlines, make next steps easy to understand and add links to related pages to give a reason to keep reading. As most traffic nowadays comes from mobile devices, ensure that the layout is suitable for mobiles. At the same time, be careful not to have pop-ups obscuring content as soon as the user arrives.