Bounce Rate Calculator

The bounce rate tells you what percentage of visitors land on a page and leave without doing anything else: no clicks, no second pageview, nothing. It's one of the quickest ways to spot a landing page that isn't pulling its weight, though a high number isn't always bad news.

What is bounce rate?

A bounce is a single-page visit where a user arrives, looks around, and exits without interacting further. No link clicks, no form submissions, no second pageview. The bounce rate is the percentage of sessions that end this way.

The number runs from 0% (everyone explored a second page) to 100% (nobody did). Real sites land somewhere in between, and where they land depends heavily on what the page is for.

How to calculate bounce rate

The formula is single-page sessions divided by total sessions.

\text{Bounce Rate} = \frac{\text{One-Page Visits}}{\text{Website Visits}}

You can also flip it around to solve for the other two:

\text{One-Page Visits} = \text{Bounce Rate} \times \text{Website Visits}

\text{Website Visits} = \frac{\text{One-Page Visits}}{\text{Bounce Rate}}

If you got 10,000 visits last month and 4,500 of them left after a single page, your bounce rate is 4,500 / 10,000 = 0.45, or 45%.

How to use this calculator

Put your total sessions in the "Number of website visits" field.
Put your single-page sessions in "Number of one-page visits."
Read the bounce rate as a percentage.
Enter any two of the three values and the third fills in automatically.

What counts as a good bounce rate?

There's no universal benchmark. It depends entirely on what kind of site you run and what each page is supposed to do. A rough guide:

Range	Evaluation	Context / Notes
20% to 40%	is excellent,	mostly seen on e-commerce sites with tightly targeted traffic and strong product pages.
41% to 55%	is average territory,	which covers most content sites, service businesses, and B2B.
56% to 70%	is on the higher side but normal	for blogs, news sites, and landing pages, where visitors often get what they came for from a single page.
Above 70%	is high.	Sometimes it's a real problem; sometimes it's just what happens with reference content like dictionary pages or single-page apps.

Resist the urge to obsess over the raw number. A blog post that answers a question in full will register as a bounce, but the visit did exactly what it was supposed to do. Look at bounce rate alongside pageviews, time on page, and conversions before drawing conclusions.

Tips for reducing bounce rate

Speed up the page. Slow loads are the simplest way to lose a visitor. Compress images, trim JavaScript, and put a CDN in front of static assets.
Match the page to what brought visitors there. If your ad promises a discount and the landing page opens with company history, people leave.
Give people somewhere obvious to go next. A clear primary call to action (read this, sign up, buy this) beats a wall of generic links.
Test on a phone. A big chunk of traffic is mobile, and a layout that works fine on desktop can be miserable on a 6-inch screen.
Sprinkle internal links through the content. Related articles, product recommendations, contextual pointers, anything that gives the visitor a reason to keep clicking.
Make the page easy to scan. Short paragraphs, clear headings, and enough whitespace usually beat dense walls of text.

FAQ

What's the difference between bounce rate and exit rate?

Bounce rate counts sessions that begin and end on the same page with no further interaction. Exit rate counts the percentage of pageviews on a given page that were the last page in the session, no matter how the visitor arrived. A page can have a low bounce rate (most visitors don't land there first) and still have a high exit rate (most visitors leave from it after browsing elsewhere first).

Does a high bounce rate always mean something is wrong?

Not always. Some pages exist to answer one question and send the visitor on their way: a contact page, a quick definition, a price check. If the visitor got what they came for, the session worked, even though analytics labels it a bounce. Cross-reference with time on page and conversion data before deciding the page is broken.

How does Google Analytics define a bounce?

In Universal Analytics, a bounce was a session with exactly one server request: a single page, no interaction events. GA4 changed the rules. A bounce in GA4 is any session that isn't "engaged," and an engaged session is one that lasts more than 10 seconds, fires a conversion event, or includes at least two pageviews. The new definition makes it harder for short but valuable visits to count as bounces.